Price guns are widely used in retail outlets, warehouses & stockrooms by individuals who use them for price tagging products. They are useful devices for a number of reasons, especially because they are able to print barcodes and other information onto the products themselves.
Price guns are an easy way for retailers and business owners to mark up products. They offer a cheap and easy solution for changing prices, with no additional branding or design required. Here we’ve listed five reasons why you absolutely need one of these things, plus some top tips on finding the best price gun for your needs.
Speed has never been so important for businesses and consumers! As the world rapidly grows online, the need for fast delivery, in as little time as possible, is becoming a common requirement. Most e-commerce businesses monitor their shipping stats weekly to make sure that orders get to recipients as quickly as possible. Ensuring that your prices match the speed of your warehouse is a challenge.
Price guns enable retailers to check their data faster, and find the best time to pack, dispatch, and collect their products, in order to ship more quickly. In turn, they optimize their shipping policies and avoid the potential delays of unsold stock. It’s this last point that makes price guns so important.
It is crucial if you want shoppers to be represented fairly. If you want to make your prices online more transparently visible, make sure you use accurate and meaningful text to accompany them. Is that bananas? Yes. What are its total calorie content? Extremely important.
This is how to ensure your text is clear. Avoid jargon and excessive fluff in your copy. Talking is good, saying is important!
If you have a large digital range, it can be challenging to accurately represent all the different product types and their features.
Try to work in a way that each of these different sections is extremely well-represented. If e.g. you have toothpaste, swimming trunks you need to be able to easily show this has anti- bacterial and anti-microbial properties. If there is a graphic of a swimmer wearing protective gear, you need to show it to customers that are interested in physical fitness.
Prices need to be as accurate as possible, and as many as possible of your products can have the same suggested prices. For example, if you sell to restaurants, you may only need one price printed on each of your make-up products.
With the internet, and even before, retailers could find patterns and understand customer preferences. However, this is less of a problem for retail outlets which allow for internet ordering. Look out for products with low stock, and high competition, and you should be able to optimize your products, stock and profits for a better experience.
The cost $49 with free shipping for pretty standard boxes and labels. They come in several different sizes and are super easy to pack up and ship. You should have a pretty good range to choose from, so you don’t have to worry about extra delivery costs. Plus, you can print out extra labels for even more multi-packs.
They provide plastic labels in multiple sizes, and are printed in a single color, which makes for an appealing product label and easier to peel off. You can send them out to stores across the country within a few weeks of receiving them. This seal of quality does a stellar job of staying on your products, in case customers notice any problems with them.
You will save everyone and everything on your packaging. It makes packaging consumable items byproducts, and so they are a win all around.
Price guns provide an easier way of marking up products, and are a snap to use. It not only helps increase profits, but reduces return visits, which equals more money for you, the customer.
Targeted sales have been a huge force for retail stores in recent years. You don’t need a fancy pen, scanner or smartphone to run your trade show, contactless or otherwise. This simple method of personalized sales will keep customers coming back to your stores and shops.
You can find out more about targeted sales, as well as our stocks, and promotions, up to 60 days before they go on sale by joining my free newsletter. With £10 free, you won’t regret it.
Roadshow International has been running roadshow tours for over 30 years for everything from toasters to Mercedes. Your presence at one of our joint events far exceeds that of a single person handling one to a handful of salespeople & officials.
By conducting virtually all sales transactions from your booth, we’ve been able to improve the speed & efficiency of the tours, while also touching on all the cons of mobile sales on a day-to-day basis. We offer our services across a hugely diverse range of events (ex. parties, exhibitions, and trade shows), and these forms of events often attract big crowds.
“It allows you to advertise your product for the price you want to sell it for.”
The cost of advertising can quickly become expensive, so it’s important to use a price gun that offers the lowest prices on an item. Short answer? No. There are lots of different options to choose from, and the key is to make sure they fit your specific product line.
If this could potentially be for your own business or a supplier you work with, go for it. But if you’re just creating a list of prices you aim to sell, a price gun is a great option for that.
For example, a price gun like RetailMeNot can print barcodes & product information onto certain products. This is ideal if you’re a retailer and want to tag products for sale.
It’s able to do this by taking a picture of your product — whether it’s a Christmas tree, a shirt, your own product, etc. — saves it to a file, and then the vehicle boots it up to print the information. If you’re going to focus on individual items, other options like EasyPrice, PricePlac, and QuickBooks Pro can save you time, but print speed is usually greater with price guns.
You can use price guns to print prices for your online shop, catalogue, and more. Just make sure you pick the filters that suit your business — we’ll cover more on this later.
“You can label a product with day & date.”
If you’re a wholesaler or retailer who needs to continually update or revise a product line, this is a massive time & cost saver.
Your business could simply update its pricing structure — more on this soon — but could use an easy way to tag specific products within it.
For example, many online stores equip their website with price tags, so if there are specific products or lines you sell that are regularly adjusted, then this could be used as a way to label them with a specific day and date.
This also means you’ll always know what time your competitors are taking bids.
“Product appearance can make or break a brand’s reputation.”
You have to spend plenty of time researching your competitors’ products and designs to decide if they’re something your brand would wear flawlessly.
If an item is reasonably attractive, particularly if it’s a unique color, it’ll get more chances for trying out a placement, but if it looks like crap then it’ll probably be thrown away.